Shopify and Mailchimp Breakup. Now What?
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Big news for many in the ecommerce world last week, as both Mailchimp and Shopify released separate statements letting users know that the Mailchimp app and integration would no longer be offered on Shopify.
Regardless of which company is right or wrong (and if you read their statements, you’ll see they both clearly point the finger at the other), the situation does leave many Shopify users unsure of how best to handle their email marketing moving forward.
If you’re one of the many Shopify merchants who is trying to figure out what to do ahead of the May 12th integration shutdown, here are some of your options. (the app has been removed from the Shopify app store already. Merchants who already had it active will be able to use it until May 12th.)
Do things the old fashioned way
And by old fashioned I mean export customer data from your Shopify store, and import into Mailchimp. It’s definitely not ideal, and will result in much less robust data and insights without the store connection, but it’s an easy option, and it’s free.
Use the ShopSync App
Generally speaking I don’t recommend using apps that appear to be new, and don’t have a decent number of high scoring reviews. I’ve also never used this app, so I can’t speak to its quality from experience.
That being said, if the ShopSync app does what it says it does, it may be a great solution for merchants looking to connect their Shopify store and their Mailchimp account automatically. The app is also free, which helps.
I always recommend making a copy of your theme before installing an app. That way you always have a clean theme to go back to. Even after removing an app, code can be left behind in your theme, so reverting to a clean version is usually best.
Connect Your Store and Mailchimp with Zapier
Zapier is a fantastic tool for setting up automated workflows, and you can use it to connect your Shopify store to your Mailchimp account.
With Zapier, you select the two apps you want to connect. You then select a “trigger”, such as a new customer placing an order in Shopify, to a result, such as adding or updating a subscriber in Mailchimp.
At last look there are 108 pre-created “zaps “ (Zapier connections) between the two softwares. Zapier does have afree tier, though you’re limited to 5 zap sequences, and 100 monthly tasks. The next step up is the Starter plan at $20 per month, which increases the zap sequences to 20 and monthly tasks to 1,000.
Don’t Like Those Options? Upgrade
You can always choose to move away from Mailchimp. Truth be told, while it’s a fantastic email marketing tool when you’re just getting started, there are much more robust options available.
Two great options are Klaviyo and Drip.
While Klaviyo does have a free tier, many store owners are going to quickly surpass the 250 subscriber and 500 monthly email send limits. Still, it’s nice to have that free option to test things out, and see if the tool is right for you. Their paid plans start at $20 per month, and increase to substantially more than that, so have a look at their pricing page to see what you can expect to pay.
As a Shopify merchant, the best thing about Klaviyo is that it’s 100% built for ecommerce. With segmentation, connection to your Facebook ad account, integration with your website for triggered email sequences based on user website activity, and way more, it’s a pretty powerful tool.
If your budget can handle it, I would definitely recommend giving Klaviyo a look.
Drip underwent a relatively recent brand and platform transformation, and they are now squarely focused on ecommerce email automation. I haven’t had a chance to use Drip since they completed their overhaul, but the changes look great.
Like Klaviyo, Drip offers Facebook integration, segmentation, and more. It looks like some of their features go just a little bit deeper than Klaviyo’s though. Features such as lead scoring and customer timelines make segmentation a bit more robust in Drip.
It also looks like their integration stack has a lot more options as well, so you’re more likely to be able to connect Drip to other software tools you’re using.
While Drip offers a free two week trial, you’ll need to be on at least their base plan at $49 per month once it’s done. While that is more expense than Klaviyo’s lowest paid tier of $20 per month, depending on the number of subscribers you have there’s a good chance Drip will be cheaper.
Like I mentioned, I haven’t had an opportunity to try Drip since their overhaul, but based on everything I’ve seen I’m excited to give them a try.
What Do You Think?
What are your plans moving forward? Are you going to try to make Mailchimp continue to work, or are you going to take the opportunity to try out a more robust paid tool?
Get in touch if you have any questions or need a hand migrating to a new email marketing service.