As a small business owner, your time is in high-demand. When it comes to looking after things like your ecommerce plans and marketing strategy, you may not have the time needed to dedicate to get the most out of those channels. Given the speed at which things move in the digital world, you probably don’t even have the time to stay on top of the ever-changing trends, tactics, and tools.
So what do you do when you want to grow your ecommerce and marketing efforts?
Usually, you’ll have three options:
Hire an employee and handle things in-house
Hire an agency
Hire a freelancer
Each option has its pros and cons, but for a lot of small businesses, hiring a freelancer may just be the perfect fit.
So why should think about teaming up with a freelancer?
The average small business is on a tight budget. Freelancers can provide quality work at affordable prices – especially when compared to hiring employees or agencies.
Employees typically come with guaranteed hours, long-term commitment, vacation pay and benefits (or pay in lieu of), training, and turn-over.
Agencies, while often providing high-quality work, are more expensive as well. With larger teams of employees to pay, and higher overhead expenses, they don’t have a choice but to charge more.
Freelancers don’t have to pay employees and usually don’t have much in the way of overhead costs. Because they aren’t hired employees, it’s also easy to take a break from the relationship when necessary.
This ties into cost, as the flexibility that comes with hiring a freelancer means lower longterm expenses. Oftentimes freelancers will work on a project by project basis, meaning when you don’t need them, you don’t need to pay them.
Also, freelancers aren’t your typical 9-5 employee. That flexibility means that they’re no stranger to working odd hours and meeting tough deadlines.
When you work with a freelancer, communication is easy. You know exactly who you’re working with and how to connect with them. With an agency your communication is often directed through a Project or Account Manager, and you may never actually speak with the team members responsible for creating or implementing your marketing strategy.
For many small business owners, the ability to talk directly with the person who will be developing and executing their project is a huge plus.
Hiring a freelancer to help you with your ecommerce strategy and marketing needs could be a great fit. If you’re interested in chatting about what that kind of relationship could look like, get in touch!