The Vancouver-based Indochino offers made-to-measure menswear, that’s affordable and convenient.
The basic premise behind the company’s business model is that a customer visits Indochino’s website, selects his outfit, and adds in his measurements. He can choose to measure himself using their tutorial (usually requiring a second pair of hands), or visit a tailor to do it for him.
The order is then made to those measurements and shipped directly to the customer. Additional necessary alterations are typically covered to ensure the customer has a truly made-to-measure outfit.
While starting out as an online-only direct to consumer company, they experimented with pop-up locations, eventually opening their first brick and mortar showroom in 2014. They now have 38 brick and mortar locations, with plans to open even more this year.